The answer is yes you can code events, as in making a button for when you click it and it will count on a text element
(If this is the case I would give you an example)
You can also make a system, where the MagicInfo reads an XML file on the network, and this XML file can be changed by various options like a java program or direct editing
In general MagicInfo events are given code templates that gives you some options, but with VBscript coding it will give you way more and more options to produce a more interactive and integrative content